An unusual auction item recently captured attention when a Flamin’ Hot Cheeto resembling the Pokémon character Charizard sold for $87,840. Listed by Goldin auction house, the Cheeto was mounted on a custom Pokémon card and encased in a clear storage box. Discovered by 1st & Goal Collectibles between 2018-2022, the snack gained significant popularity on social media in late 2024. The auction attracted 60 bids, with the final winning bid at $72,000, plus a buyer’s premium.