COLUMBUS, Ohio — As one of the most promising K-pop rookies of 2024, BABYMONSTER is capping off an impressive year with the release of their highly anticipated full-length album, DRIP, which is filled with globally appealing pop hits. This album further establishes the seven-member group as a rising force within K-pop’s expanding international landscape, skillfully blending genres and languages to create a universal pop experience.
The lead singles, “CLICK CLAK” and “DRIP,” underscore BABYMONSTER’s ambitions for global success with their multifaceted approach to language and genre. “CLICK CLAK” features an English rap segment, showcasing the group’s strong vocalists’ versatility, while “DRIP” is a high-energy K-pop track that fuses dance music, hip-hop, EDM, and pop. The involvement of G-Dragon—who has also made his comeback to the K-pop scene—as a co-producer adds an extra layer of sophistication and excitement, marking a significant endorsement from one of K-pop’s most iconic figures.
Both singles released their music videos this week, with “CLICK CLAK” accumulating over 24 million views since its debut on Wednesday (October 30), and “DRIP” garnering an impressive 14 million views shortly after its premiere.
Additionally, prominent K-pop artist Mino from WINNER co-wrote the nostalgic hip-hop/pop hybrid “Really Like You.” BABYMONSTER also displays their creativity, with members Asa and Ruka contributing to several tracks, including the special duet “Woke Up in Tokyo,” which features Japanese lyrics.
Listeners can also look forward to the acoustic track “Love, Maybe” and the 2000s-inspired “BILLIONAIRE,” both sung entirely in English, along with the emotional dance anthem “Love in My Heart,” which stands out in the album.
With DRIP set for a physical release in the U.S. alongside its global launch, BABYMONSTER has a solid chance of making a significant impact on the Billboard 200 chart later this month—a remarkable achievement for any K-pop rookie on their first attempt.
