On December 25, 2024, Beyoncé delivered a spectacular halftime performance during the NFL Christmas Day game between the Baltimore Ravens and the Houston Texans at NRG Stadium in Houston, Texas. This event marked a significant milestone as it was the first NFL game streamed live on Netflix, attracting a substantial viewership.
**Performance Highlights**
Beyoncé’s performance, dubbed the “Beyoncé Bowl,” showcased her versatility and stage presence. She began her act riding a white horse, setting the tone for a visually stunning show. The setlist featured tracks from her country-themed album *Cowboy Carter*, including “16 Carriages,” “Blackbiird,” and “Texas Hold ‘Em.” The performance was further elevated by guest appearances from artists such as Post Malone and Shaboozey, as well as a special duet with her daughter, Blue Ivy Carter.
**Viewership Statistics**
The halftime show achieved remarkable viewership numbers. According to Nielsen data, over 27 million viewers tuned in for Beyoncé’s performance, surpassing the average viewership of the game itself, which stood at approximately 24.3 million. This peak made it the most-watched Christmas Day NFL game since 2001. Overall, Netflix’s Christmas NFL games garnered nearly 65 million total viewers in the United States, setting new streaming records for both the NFL and Netflix.
**Cultural Impact**
Beyoncé’s halftime show not only entertained millions but also highlighted the growing intersection of music, sports, and streaming platforms. Her performance was praised for its artistic excellence and its celebration of country music elements, reflecting her Houston roots. The event also underscored Netflix’s successful foray into live sports broadcasting, signaling a potential shift in how audiences consume live events.
**Availability**
For those who missed the live performance or wish to experience it again, Netflix has announced that the “Beyoncé Bowl” will be available as a standalone special on the platform. This move allows fans worldwide to enjoy the performance at their convenience.
In conclusion, Beyoncé’s halftime show at the Netflix-streamed NFL game was a groundbreaking event that combined stellar musical performance with record-breaking viewership, marking a significant moment in entertainment and sports broadcasting.