Nevada’s tourism industry has demonstrated significant economic influence, generating nearly $100 billion in economic activity and supporting over 436,000 jobs with $24.4 billion in wages in 2024, according to a report from the Nevada Resort Association (NRA). This sector also contributes nearly one-third of the state’s general fund revenue. The gaming industry alone reported $15.8 billion in revenue, significantly outpacing other states like Pennsylvania, and contributed approximately $2.4 billion in taxes and fees.
The biennial report, “The Facts,” compiled by Applied Analysis for the NRA, underscores the industry’s pivotal role in Nevada’s economic growth. It emphasizes the ripple effects on local businesses, as tourism-related spending supports various community services and businesses. Virginia Valentine, president and CEO of the NRA, notes the continuous cycle of investment from the industry that bolsters local economies.
The 76-page report also highlights corporate responsibility and community engagement efforts. Notable initiatives include Caesars Entertainment’s volunteer work, MGM Resorts’ solar energy projects, Red Rock Resorts’ housing commitments, Wynn Resorts’ philanthropy, and The Venetian’s food waste reduction program.
Looking to the future, the report outlines 68 projects in development, with $17.6 billion in planned investments aimed at expanding Nevada’s tourism infrastructure, primarily concentrated in Southern Nevada. This forward-looking approach is intended to sustain and enhance the industry’s economic and community impact.